Randy Maddocks will serve as director, entertainment at the new venue. “We look forward to booking a compelling and diverse lne-up of memorable concerts and live events in the growing Northern California market,” said Jodi Goodman, president of Live Nation Northern California. In true Hard Rock fashion, it will also feature dozens of new memorabilia displays from iconic performers in the music industry for guests to enjoy. The venue will also include a second-level mezzanine with VIP skyboxes and balcony seating, creating an intimate setting. The venue will also serve as a multi-purpose event center capable of hosting a multitude of programs, including meetings and tradeshows, boxing and MMA, marketing promotions and charity and large-scale catered events. Hard Rock Hotel & Casino Sacramento at Fire Mountain Courtesy Live Nation
